This branding was developed for career/executive coach, Mia Elizardi. The field has become extremely oversaturated and standing out amongst the sans serif techie white-noise was crucial. Miles hand lettered a sleek humanist chisel logotype inspired by the tapered opening of a keyhole to balance a traditional trustworthiness with future forward aesthetics. The M-E key monogram was developed to tie into the brand’s overarching campaign of “unlocking your best future”. The brand’s terra cotta color is a revolt to the industry’s trite lime greens and electric blues, evoking a home-like warmth and approachability. After a client’s coaching, they will be given the M-E key cast in metal because now they have the ability to “open any door.”